ThoughtOffice PR-Pro: brainstorming & creativity software for Public Relations Pros. Based on IdeaFisher's method of Associative Thinking: following links between ideas. ThoughtOffice stimulates the process, triggering associations from existing ideas & knowledge, & building new associations, prompted by expert questions from successful PR Pros. Includes 6 expert PR & writing modules. And ThoughtOffice is backed by a 100% satisfaction guarantee.
ThoughtOffice PR-Pro is a brainstorming and creativity program based on IdeaFisher's legendary methods of Associative Thinking. ThoughtOffice combines powerful tools to help you take any event or idea, and create a winning, attention-grabbing campaign or press release. Associative Thinking (or Lateral Thinking) is the process of following links between ideas by connecting words, phrases, concepts, & experiences. ThoughtOffice uses this process to trigger associations from ideas & knowledge already stored in your brain. It also helps you build new associations, prompted by open-ended questions from PR professionals, plus powerful associative searches using the built-in idea-search engine. Starting with proven, expert-level queries used world-wide to craft captivating ad campaigns and headline-getting press releases, you will drill down on & quickly expand on your subject both expertly & creatively. Our PR experts have used this same process for years, to create PR materials for themselves & their Fortune 500 clients. Next, use the integrated idea search engine to rapidly and dramatically expand your associative thinking process. The IdeaBrowser search engine helps you quickly & easily find new creative associations in the form of images, definitions, quotes, lyrics, & more, adding exciting new creative content to your session. ThoughtOffice also gives you a place to organize it all, merging your research, comments, questions, & answers into a Brainstorming Session to share with clients & co-workers. Sessions can be shown using the built-in Slideshow viewer, converted into a PDF file, exported as HTML or a text file, or printed in 4 different formats. And the Session Document carries with it your ID and.
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